Rising Direct Sales and Profit Margin at Moutai
Tomorrow’s Headlines Today 08/04/2022
Moutai Distributors Losing Share to e-Commerce and Direct Sales
Kweichow Moutai’s (600519.SH) first half results indicate major structural changes in its sales channels. Moutai’s direct sales increased from 6% in 2018 to a record high of 36% in the first half of 2022. One fifth of Moutai’s direct sales is now online, through its own e-commerce platform i…
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